Good To Go Impact Survey Results

Michael McCurdy

Registration is open for the 2013 Good To Go Commuter Challenge, May 11-17. The Challenge is a friendly competition between individuals, teams and workplaces. During the week-long challenge, participants track and report their sustainable commutes online; anything counts except driving alone.

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We’ve been studying the results of our Good To Go Impact Survey and discovered the annual Commuter Challenge is having an impact on you. Good To Go Graduate Assistant Tyler Curtis developed the survey and contacted  the 2011 and 2012 Challenge participants. The survey was designed to gauge the impact of the Commuter Challenge in promoting year-round sustainable commuting among Challenge participants.

The results reveal that the Challenge appears to be successful in influencing travel behavior change among those who participated.

Overall, 40.4% of respondents increased the frequency in which they chose sustainable transportation modes after having participated in the Challenge. Moreover, after participating in the Challenge, 15% of respondents completely ceased commuting by driving alone. Bicycling saw the greatest increase in usage of any particular mode, with 19% of respondents who were not bicycle commuters before the Challenge choosing to try the bicycle after the Challenge.

The survey results indicate that the program positively impacted year-round commuting behavior among Bloomington-Normal Commuter Challenge participants, which underscores the importance of continued promotion of the program  in the community by you and your organization. Help boost participation and awareness by getting your organization or workplace involved in the annual Good To Go Commuter Challenge.

You can also take a look at the full survey report for more detail.

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Mike McCurdy is WGLT Program Director and co-coordinates the community sustainable transportation project Good To Go. The 2013 Good To Go Commuter Challenge is May 11-17.

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